Last week we covered why ever author tries to get you to pre-order their book. I also told you about how and why celebrity endorsements matter. Or do they? I’m still not sure. And when I left you last week, I had just found out that two months before my book was to launch, my publisher still hadn’t secured any press for it.

This week, I tell you what I did about that, the nitty gritty of a book tour, and the launch day of my book.