This week on The Data Stack Show, John and Matt bring you another edition of the Cynical Data Guy. John and Matt dive into the evolution of customer data infrastructure, the growing influence of low-code tools like Clay, and the blurred lines around the “engineer” title in modern data roles. They also discuss the trade-offs between SaaS adoption and building custom solutions, the pitfalls of enterprise software buying, and the realities of platform lock-in—using Palantir’s unique business model as a case study. Key takeaways include the importance of simplicity and scalability in data engineering, the need for clear requirements when evaluating tools, and a healthy skepticism toward sales pitches and “art of the possible” features. Don’t miss this month’s Cynical Data Guy. 

Highlights from this week’s conversation include:

• Reacting to the Rise of the GTM Engineer (1:11)
• Is "Engineer" the Right Term? (4:49)
• Low-Code Tools, AI, and Future Workflows (7:14)
• Simplicity in Data Engineering (14:38)
• The Pitfalls of "Simple" Solutions (15:18)
• Choosing SaaS vs. Building In-House (18:26)
• Business Process Abstraction and SaaS Adoption (21:31)
• Enterprise Software: Art of the Possible vs. Practicality (24:31)
• Sales Advice: Focus on Customer Needs (27:11)
• Forward Deployed Engineers and Delivery Models (29:05)
• Platform Lock-In: When Is It a Dirty Word? (36:41)
• Legacy Systems and the Reality of Lock-In (39:53)
• Final Thoughts and Takeaways (40:55)

The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.