From Johannesburg to Amsterdam, Natasha Maharaj has helped shape brands that don’t just sell, but shift culture.

Now Global Brands Director at Heineken, she joins The Diary of a CMO™ to discuss:

• Balancing local soul with global scale
• Creativity in one of the world’s most regulated categories
• Why brand purpose has to be real, not just a tagline
• The power of cross-functional, psychologically safe teams
• How to keep 100-year-old brands hot with Gen Z...and so much more.

This episode is a masterclass in fearless, future-fit marketing. If you’re serious about marketing that moves people and the business — don’t miss this.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

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