🔥 What's in this episode?

800,000 global participants and counting - this is how Hyrox is redefining what motivates people to train consistently. In this episode, Christian Toetzke, Founder and CEO of Hyrox, reveals why the fitness industry's traditional focus on aesthetics and calorie-burning is failing to create long-term member engagement. Discover how Hyrox's competition model is turning gyms from service providers into community clubhouses, driving both member retention and new revenue streams through a powerful combination of athletic purpose and social connection.

🎤 About our guest:

Christian Toetzke is the Founder and CEO of Hyrox, a global fitness competition operating in 36 countries with 800,000 participants worldwide and partnering with over 7,000 affiliated gyms. He leads Hyrox's strategic expansion into new markets and oversees the development of their innovative digital platform for gym operators. Under his leadership, Hyrox has pioneered a unique business model that drives fitness enthusiasts into gyms rather than away from them, transforming how people approach fitness training beyond aesthetics and creating new revenue opportunities for gym operators worldwide.

🎯 What you'll learn

01:12 Growth strategy in emerging markets

02:50 The role of technology in enhancing Hyrox experience

04:55 Business model: Affiliate gyms and community building

09:50 Future growth: B2B vs B2C dynamics

11:29 Creating athletic goals: Motivation beyond aesthetics

17:03 The gym as a community hub

18:11 Hyrox's positioning in the gym market

19:15 Events vs. Other revenue models

19:59 Innovations in technology for events

23:55 Imagining the future of gym experiences

📌 Links & resources

Hyrox: https://hyrox.com/

Connect with Christian Toetzke: https://www.linkedin.com/in/christian-toetzke-9825a710/

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