Podcast – John James Marketing Guide to Multi-Channel Strategies What keeps marketers awake at night?

Released Friday, 10th January 2025

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Podcast – John James Marketing Guide to Multi-Channel Strategies What keeps marketers awake at night?

Friday, 10th January 2025

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Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?

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From The Podcast

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".

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