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Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group

Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group

Released Thursday, 14th August 2025
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Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group

Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group

Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group

Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group

Thursday, 14th August 2025
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This episode is sponsored by Do it Best Group!

Pat Sullivan with Sullivan Hardware and Garden, shares his journey of transforming a family hardware business into an award-winning retail destination by choosing entertainment over price competition. He reveals how creating emotional connections with customers has made Sullivan's Hardware successful despite big box and online competition.

• Family business started in 1954, purchased by Pat in 1989
• Four uniquely different stores throughout Indianapolis area
• Identified five areas to lead in: lawn & garden, barbecue grills, patio furniture, fireplaces, and artificial Christmas trees
• Shifted from traditional circular marketing to digital content focused on entertainment
• Added a gift shop that now generates millions in revenue
• Learned that "money follows attention" and adapted as attention shifted to digital platforms
• Uses humor and self-deprecating content to connect with customers emotionally
• Led by daughter-in-law Arden who transitioned from chiropractor to digital marketing leader
• Greatest compliment: "When I'm having a bad day, I come to your store just to walk around"
• Recently won the Digital Beacon Award at the Independent Hardware Industry convention

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy. Until next time, stay unmistakable.


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From The Podcast

The Playbook for Building Unmistakable Brands in the Built WorldYou can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.Produced by Grit Media. Powered by Grit Blueprint.

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