Customer service excellence creates unshakable loyalty in the building materials industry, ensuring you're always the first choice for your clients. 

• Windows and doors are often the first budget items cut in new construction, despite being critical to home efficiency and comfort
• Upgrading front doors provides one of the highest returns on investment for home remodels
• Product innovation remains essential for manufacturers to stay competitive in the marketplace
• Kolbe's new vacuum insulated glass outperforms triple pane while reducing weight
• Their new door system accommodates panels up to 10' wide and 12' tall with easy operation
• Sales remains relationship-driven despite technological changes
• When hiring salespeople, look for self-starters who are hungry, ambitious and willing to travel
• AI shows promise for customer service, product design, and visualization tools
• Companies should focus on doing one segment exceptionally rather than being average at everything
• Digital marketing is shifting from Google (down to 18% of searches) to Instagram and Pinterest
• Personal brands of salespeople amplify company reach when properly leveraged
• Building strong team culture helped overcome seemingly insurmountable COVID challenges

Visit our website at gritblueprint.com for more tools, training, and industry content.

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