Seemingly every celebrity has their own brand these days, whether it’s booze (Cameron Diaz, Matthew McConaughey) or cosmetics (Selena Gomez, Lady Gaga) or squeezy food pouches (Jennifer Garner). IToday on the show, what is fueling the celebrity business bonanza? We hear from two legendary singers, Lisa Loeb AND John Legend, who are pursuing ventures outside of show business

Related episodes:
The celebrity crypto nexus
The Olympian to influencer pipeline (Apple / Spotify)

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy