This week we focus on the importance of having 'a reason why' when you arethinking of setting up a business or taking an existing business to the nextlevel. This reason needs to be powerful and create a desire that you areable to get emotionally involved with on a daily basis to keep you motivatedand determinded when times get tough. We also touch on the importance ofgetting clarity around your lifestyle goals and then creating your businessstrategies to lead you on the path to your chosen lifestyle, rather than theother way around, business first and then lifestyle fits in as and when (if at all!).

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