Are you struggling to stand out in an overcrowded mortgage market where everyone claims to have “great rates” and “excellent service”? In this episode of the Local Marketing Lab, Eric Mitchell, Chief Revenue Officer at Client Direct Mortgage, reveals how to transform your approach and become a truly valuable mortgage partner. Eric shares game-changing strategies that helped him break free from traditional methods and build a thriving mortgage business through strategic partnerships.

Here are some topics discussed in the episode:

• Generate leads through strategic partnerships with attorneys and other professionals
• Why traditional cold-calling of realtors is ineffective in today’s market
• Differentiating yourself beyond “price, product, and service”
• Leverage free credit repair services as a value proposition
• The power of focusing on your “why” rather than just chasing money

Resources

• Connect with Eric Mitchell on LinkedIn.
• Learn more about DiscountMortgage.AI.
• Check out Client Direct Mortgage.
• View Eric’s book, “The WHY of MONEY: How to Get Out of Your Own Way & Finally Earn What You Deserve“.