This episode is part of Session #5 of the online training “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/

Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss four questions you should ask before every marketing project.

Here are some key insights from this podcast episode:

• Authenticity in webpage communication is effective – there is power when we are willing to own our flaws.
• The proper structuring of a test reduces risk and increases the payday of learning.
• Your webpage is a plan, whether you recognize it or not.
• Begin not with what you want, but what the customer wants.
• The point of a customer-first objective is to overcome the blind spot created by your self-interest.

To learn more about customer-first marketing, you can watch the Fast Class video that accompanies this podcast at https://youtu.be/rre0AJAOHyg

#CX #CustomerExperience #Marketing #MECLABS #MarketerAsPhilosopher #LPO