Do you want to know how to maximise every penny of your marketing budget?

Our latest podcast explores the increasingly common challenge marketers face - go do more with less budget. To find the solution, we sat down with expert marketers at our latest F**k the Formula event held in London, to learn how they do it.

There was so much insight across the day, that we're bringing you two of the sessions on the podcast.

Firstly, Georgia Scott, Director of GTM Strategy & Operations at Monzo runs us through how building scalable marketing processes has been a key performance driver for Monzo.

Caroline Adams, Head of Marketing at Interflora, then takes us through their brand repositioning campaign - and how they used pre-testing and production efficiencies to ensure their budget worked as hard as possible.

Breakdown ✍️
🏗️ Build things that are scalable and repeatable
🤝 Understanding customer lifetime value is crucial for budget allocation
🎥 Why brands shouldn't neglect creative production efficiencies
🔍 How to make sure you're measuring the right metrics
🖇️ Strategic frameworks are key to managing large marketing projects
+ much more!

This interview was part of our F**K the Formula event series, held in London.

Across the day, we heard from incredible brands such as Benefit Cosmetics, Ellesse, Cult Beauty and WHSmith, to name a few. All sessions are available to watch on-demand - just drop us a DM on LinkedIn and we'll share the links: https://www.linkedin.com/company/journey-further/

---
Socials 🤳

Follow Georgia on LinkedIn: https://www.linkedin.com/in/georgiajones1/
Follow Caroline on LinkedIn: https://www.linkedin.com/in/cadams-marketingdirector-marketingconsultant/
Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

---
About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now: 

Apple - https://apple.co/36iLQk2
Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency that pushes the boundaries of what’s possible. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds and New York City, all on a mission to take brands beyond the limits of performance, platform optimization, and human potential. 

Find out more: https://www.journeyfurther.com/