Episode from the podcastThe Measurement Minute

Measuring Journeys from Outdoors to Indoors

Released Thursday, 19th January 2023

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Measuring Journeys from Outdoors to Indoors

Thursday, 19th January 2023

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The Measurement Minute by Gary Angel One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case more compelling is that the stores are a significant upscale from your traditional gas convenience mart – with lots of more … Continue reading "Measuring Journeys from Outdoors to Indoors"

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Welcome to the Measurement Minute. I’m Gary Angel CEO of Digital Mortar. Measurement and analytics is what I do – I’ve worked at everything from political opinion research to direct mail, lots of digital measurement and now shopper journey analytics. And if I’m known for anything, it’s very lengthy blogs. Brevity is really not my style. I’m challenging myself to go shorter and the Measurement Minute is the ultimate test. My goal: quick, fun, informative takes on analytics that you can binge-listened or access whenever you have…you know..a minute. Retail analytics and store measurement is my current focus. But I’m not going to ruthlessly limit myself to that. I love digital analytics. I often get ticked off by how hard enterprise transformation is. I do more than my share of dabbling in Machine Learning, and occasionally bubble up from work long enough to talk analytics in sports and even the wider-world. No rules. Except, dammit, I’m going to do my best to stay under a minute.

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