Throughout our conversation, Mike emphasizes that synthetic research should enhance rather than replace traditional customer research. He explains how AI personas can help marketers get out of their own heads and gain valuable insights about their customers' perspectives, especially when testing new ideas or messaging. We also discuss common misconceptions about synthetic research and why some marketers are hesitant to embrace it.

Mike demonstrates how AskRally works through a live demo, showing how you can create detailed personas based on demographic and behavioral data, then ask them questions in a chat interface. We explore how the platform handles bias, ensuring AI personas reflect real-world behaviors rather than idealized responses. Mike also shares examples of how companies are using synthetic research to test ad copy, website messaging, and product features before investing in development or paid advertising.

One of the most interesting aspects we cover is how synthetic research can be integrated into automated workflows, allowing marketers to continuously test and optimize their messaging at scale. Mike shows how AskRally's API can be used with automation tools to create a feedback loop for creative ideas.

Whether you're a marketer looking to test messaging more efficiently or a founder trying to better understand your target audience, this episode offers valuable insights into how synthetic research can complement your existing research methods.

Enjoy!

CONNECT WITH MIKE

• Mike on LinkedIn 
• Mike on Twitter
• AskRally's website

SHOW NOTES

• 02:00 Why Traditional Marketers Are Skeptical of Synthetic Research
• 04:04 Best Use Cases for Synthetic Research
• 07:00 The Human-AI Feedback Loop
• 09:00 Using AI to Practice Customer Interviews
• 11:00 Synthetic Research vs. Traditional Market Research
• 14:00 How Rally Helps Performance Marketers Test Ad Creative
• 17:00 The Biggest Misconception About Synthetic Research
• 21:00 Creating AI Personas Based on Your Target Audience (screenshare)
• 26:00 Testing Marketing Messages with AI Personas (screenshare)
• 31:00 Using Images and Video for Synthetic User Testing
• 39:00 Calibrating AI to Match Real-World Human Biases
• 43:00 Automating Research with N8N and Rally's API (screenshare)
• 51:00 How AI Can Help Us Develop Greater Customer Empathy

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy