Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real currency being exchanged between the app developers using this model, the app downloads this promotion strategy can drive are certainly money in the bank for your app business.

We dive deep into the concept or cross-promotion and also bring you a company that can help independent game developers start using this important app promotion tool.

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