On today’s Performance Mindset, Amy and guest Dean Caravelis discuss the importance of building an experience for clients that makes a lasting impression. Dean Caravelis is the founder and CEO of Blezoo, a marketing firm with a unique approach to helping businesses differentiate themselves. Blezoo was founded in 2008 and offers a single point of contact that delivers white-glove service for busy marketing, sales, and human resources professionals. Dean is the author of the new book “The Experience-in-a-Box Playbook,” which teaches readers how to captivate prospects, elevate events, and deliver unforgettable brand moments to customers.

In this episode, you’ll hear:

1. Dean Caravelis’s new book, “The Experience-in-a-Box Playbook,” and what you can expect to learn from it.
2. What it means to be a shrimp boat captain versus a spear fisher.
3. The importance of curating your client base to create trusting relationships with them.
4. A Kentucky Derby horse no one ever heard about, and why it’s a lesson in changing your business approach.
5. Dean’s initial spark to start a marketing business and become a spear fisher.
6. The story behind Blezoo’s, Dean’s company, name.
7. Payless Shoes and the marketing experiment with Palessi.
8. The Merch Impact Matrix and using high-quality products to elicit a high brand connection.
9. Some of the most important business lessons Dean wants to share with others.
10. Being impulsive and making time for people who mean something to you.

Connect with Amy Calandrino here:

Beyond Commercial - beyondcommercial.com/amy-calandrino-ccim

Amy Calandrino - linktr.ee/amycalandrino

Connect with Dean Caravelis:

Blezoo website - blezoo.com

Personal website - deancaravelis.com

“The Experience-in-a-Box Playbook” by Dean Caravelis - www.amazon.com/Experience-Box-Playbook-Touchpoints-Change/dp/B0FBKKNLG9

“The Dip” by Seth Godin - www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666

The Palessi Experiment - youtu.be/gJdBNYWG4a0?si=yY3-ytCbCfXCmKTO