John Ourand joins Peter Hamby to break down a consequential stretch in sports media, with Paramount cutting a $7.7 billion check for UFC rights and ESPN expanding its sports empire ahead of football season with its forthcoming super app. As John explains, these moves are part of a concerted push by legacy media to fight back against the rise of tech platforms and streamers. And despite the industry upheaval, the old guard still holds one powerful advantage: bigger audiences.To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policyLearn more about your ad choices. Visit https://podcastchoices.com/adchoices