Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out? What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.