Building a B2B community sounds great in theory but how do you make one that actually delivers value? In this episode, Kevin talks to Pip Jamieson, founder of community platform The Dots, about what it really takes to build and scale communities that work. From understanding your ideal customer to choosing the right tech, Pip shares practical advice for brands and startups alike.

You’ll hear why community is more than just an extension of content strategy, why social media managers aren’t community leads, and how “super fans” can be a driver of growth.

We cover:

• What separates real communities from audiences or databases
• The case for buying or licensing over building tech
• How startups can use “super fan” groups to scale
• What metrics to track (spoiler: not just likes…) and how branded communities powered by The Dots achieve 50% active engagement rates, compared to single-digit figures typical in social media
• Why ‘lurkers’ matter - and what makes a great curator
• The biggest mistake brands make when hiring for community
• Pip’s honest advice for aspiring tech founders
• How AI is reshaping her own business - and where the biggest gaps still lie

About our guest:

Pip Jamieson is the founder and CEO of The Dots - a private community platform used by brands like Apple, Soho House, and Frieze. A longtime advocate for creative industries and inclusive tech, Pip shares her insights from launching and scaling digital products in both the UK and Australia.

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