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Our speakers discuss the tactics of smart entrepreneurship during these sales, emphasizing the importance of not discounting bestsellers and the benefits of using these events to attract new customers and collect valuable contact information for future marketing. They stress on keeping sales strategies simple and caution against overly complicated discount schemes. Suggestions for small businesses include creating a dedicated Black Friday page to avoid the risks of closing down their website for updates.

From an agency perspective, the importance of planning and scheduling for the Black Friday period is underscored, with the advice to stick with proven marketing creatives rather than trying to reinvent the wheel during this hectic time. The underlying message is to use what works throughout the year and simply adapt it for the Black Friday context.

Tune in to gain insights into how businesses and marketing agencies can navigate the commercial chaos of the discount season, optimize sales, and maintain a competitive edge.