Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Released Wednesday, 4th June 2025
Good episode? Give it some love!
Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Wednesday, 4th June 2025
Good episode? Give it some love!
Rate Episode
List

When budgets are tight and every rep needs to perform, you need force multipliers, not more headcount.

Sometimes you need Rule of 40 -- a private equity orientation that can still lead to great success for the founders, the executives, and the investors.

Mark Wayland (CRO, Box) talk about how only a few months into his grow at all costs company he found himself with an activist investor and a pivot to Rule of 40.

Use referral code: SOS to request your spot at this year's  ⁠HubSpot AiSummit 2025⁠ in San Francisco on June 11.

Get our Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠⁠https://clickhubspot.com/scienceofscaling⁠⁠⁠⁠

The Science of Scaling is a HubSpot Media podcast // ⁠⁠⁠⁠⁠⁠⁠⁠Learn more about HubSpot for Startups⁠⁠⁠⁠⁠⁠⁠⁠ // Produced by Matthew Brown

Show More