We dive deep into the consideration phase of the marketing funnel—where home service customers go from knowing you exist to seriously considering hiring you. Learn how to build trust, position your services effectively, and create messaging that speaks directly to homeowner pain points. We’ll break down how intent shifts during the buying journey, the impact of DIY culture, and how to guide potential customers to the point of conversion.

If you want to improve your lead quality and turn consideration into conversion, this episode is packed with must-know strategies.