About the Guest(s):

Dr. Chad Woolner is a seasoned expert in functional medicine. With years of experience, he has been instrumental in helping practitioners transcend the traditional brick-and-mortar model, guiding them towards successful virtual practices. Dr. Woolner is known for his strategic approach to simplifying functional medicine, making it accessible and effective without overwhelming technical demands.

Dr. Andrew Wells is a renowned functional medicine practitioner dedicated to transforming healthcare practices. He partners with Dr. Woolner in the Simplified Functional Medicine podcast series, offering insights into building thriving virtual practices. Dr. Wells’s expertise lies in crafting compelling offers and scaling marketing strategies that engage and convert audiences effectively.

Episode Summary:

In this insightful episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells reveal the tangible blueprint for establishing a successful virtual practice. Building off their previous discussion where they debunked myths about virtual practices, this session dives deep into the tactical side, offering a four-step strategy that has liberated many from the constraints of traditional practices. This episode is particularly beneficial for practitioners looking to transition into the virtual healthcare space without getting bogged down by technology overload or certifications.

The discussion begins by emphasizing the importance of leveraging existing audiences when transitioning to a virtual practice. Drs. Woolner and Wells provide expert strategies for creating a seamless integration between in-person and virtual consultations. They detail a streamlined process involving audience traffic, patient education, compelling offer crafting, and long-term marketing strategies. These elements form the backbone of a thriving virtual practice that can operate profitably and sustainably. Listeners will gain insights into the nuances of these steps and will be presented with actionable advice to make the leap into virtual healthcare delivery confidently.

Key Takeaways:

• Transforming a brick-and-mortar practice into a virtual practice involves a strategic four-step approach: increasing audience traffic, patient education and enrollment, crafting irresistible offers, and establishing a solid marketing platform.
• Leveraging existing audiences is crucial; practitioners should tap into their current client base instead of trying to build one from scratch.
• AI developments have made conventional sales tactics obsolete; practitioners need to focus on selling comprehensive solutions rather than individual services like lab tests or supplements.
• Creating a unique branded solution can provide a competitive edge in the increasingly crowded field of virtual functional medicine.
• Building a podcast or regular content platform is essential for scaling marketing efforts and establishing authority in the virtual healthcare space.

Notable Quotes:

1. "If you build it, then they have to find you, and how do you separate yourself from other practitioners?"
2. "Patients don't quit protocols easily, but they don't quit relationships easily."
3. "If you're selling just labs, supplements, or diet programs, AI can do that better and faster."
4. "We build the bike for you. It rides great, and it’s ready for you to start helping patients now."
5. "Start with a podcast. Leverage it to create a marketing platform for long-term sustainability."

Resources:

• Dr. Chad Woolner’s Simplified Functional Medicine
• Dr. Andrew Wells’s insights on establishing virtual practices
• Alex Hormozi’s book, "$100M Offers"
• AI tools like ChatGPT for content creation and management
• Video and content platforms such as VEED IO, Submagic, and Descript for content repurposing

This episode contains strategic insights for anyone looking to build or enhance a virtual practice in the healthcare sector. Don’t miss out on the opportunity to learn directly from seasoned experts. Listen to the full discussion for an in-depth understanding and stay tuned for more episodes packed with actionable advice.