Episode from the podcastThe So What from BCG

Become the CEO of Your Health and Longevity

Released Wednesday, 13th August 2025

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Become the CEO of Your Health and Longevity

Wednesday, 13th August 2025

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What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live healthier and longer. Businesses can jumpstart the longevity economy by designing new products aimed at the growing elderly population and supporting their older but still valuable older workers.

Learn More:

Iana Kouris: https://on.bcg.com/4fvFrXv

BCGX: https://on.bcg.com/4ltCU1A

How Digital and AI Will Reshape Health Care in 2025: https://on.bcg.com/4mEGBCu

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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