For the "Wall of Heroes" segment, Joe and Ben interview Pam Madytianos from Two Peas Business Advisors who talks about ways she advises clients on technology and the way she uses technology to forge meaningful, long term and high impact client relationships.

Joe and Ben also discuss what they like and don't like (and the impact on transformation work), ways to overcome barriers in embracing advisory services, and round off with a practical challenge to the listeners.