In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space.

The discussion covers the evolution from traditional SEO tactics to attention-based strategies, the power of showmanship in marketing, and why Justin believes every industry needs its own "Dogecoin" - that disruptive, attention-grabbing player that changes the game.

Key Topics Discussed

• The Shift from SEO to Attention Economy: How AI and LLM-based search tools are changing the game from keyword optimization to consensus-based visibility
• Showmanship Over Persuasion: Why Justin believes marketing is fundamentally about putting on a show rather than traditional persuasion techniques
• The Publicity Approach: Moving beyond personal branding to manufactured attention and strategic controversy
• Fame as the Ultimate Marketing Goal: How attention beats traditional marketing metrics and makes everything else easier
• Social-Centric Marketing: Using organic social media as a springboard for broader publicity efforts

Notable Quotes

"I do not believe that advertising or marketing is about persuasion. I don't think it's about selling. I don't think it's about even storytelling. I think those are all techniques for what the main thing that advertising and marketing and branding is, which is showmanship." - Justin Oberman

"All advertising is guesswork, nobody really understands how it works. It's all a gamble. And the only thing that really matters is fame. The more famous you are, the easier everything becomes." - Bob Hoffman (as quoted by Justin)

Resources & Links

Guest Information

• Justin Oberman on LinkedIn: linkedin.com/in/justinoberman
• Oberman and Partners: Done-for-you publicity services https://www.obermanpartners.com/ 
• Genius Scouts: geniusscouts.com - Educational platform and free monthly masterclasses
• Instagram/X: @OBERCREATIVE8

Books & References Mentioned

• "Phantom Fame" by Harry Reichenbach - The foundational book that shaped Justin's publicity philosophy
• "Propaganda"...