Have you ever invested time writing those 1200-word blog articles, but found they’re not really gaining the momentum and visibility that you had hoped for? The problem, of course, is that the article today only solves for one of many content consumption preferences. You also have to consider video, audio, and imagery.

We recently found that video blogging solves for most, if not all, of these many different content consumption preferences. We’ve been asked a lot lately about how we do it, and people are amazed when we not only explain how simple it is, but also how little time it actually takes each week.

Here’s our simple 5-step workflow for video blogging success:

1. Draft summary. This summary, essentially, becomes your article. It’s a 400 to 800-word version of your talking points, essentially, that you’ll deliver on video. It includes an intro, some teaching points, and a conclusion.

2. Create quote images. After the summary is drafted, review it for interesting quotes or questions to pull and use as imagery. We like using Canva to create these eye-catching quote graphics within minutes. Rather than embedding a silly stock photo in the post, displaying authentic quote images can significantly increase the share factor of the blog post itself.

3. Record, edit, and upload video. Now that the summary is done and the quote cards have been created, it’s time to turn the camera on. This is the scariest part of the workflow, but it doesn’t have to be. You could do a face-to-camera video, or a narrated PowerPoint presentation. Do whatever’s comfortable for you (and still engaging for the visitor), as long as you have a video to show for it when you’re done. Once the video is recorded, it gets edited slightly (beginning and end are cut). The video is then uploaded to our YouTube channel so it can later be embedded within our blog post.

4. Export, edit, and upload audio. Once the video is recorded, we export the audio. If you’d like, you can add what’s called a “bumper” to the beginning or the end of the audio file. In other words, this is that introduction, as well as that call-to-action, you often hear when listening to your favorite podcasts. Once the audio file is ready, it’s uploaded to Libsyn. Once uploaded to Libsyn, the audio can later be embedded on our blog as well.

5. Schedule blog post and social mentions. Now that the article, quote cards, video and audio are ready to go, it’s time to schedule the blog post as well as the social mentions, across all of our social media channels. We use Hootsuite because of their simple dashboard and the ability for us to schedule posts in bulk.

Get mp3 and full summary of this episode: http://bit.ly/VideoBloggingStrategy 

-------------------- 

SUBSCRIBE

-------------------- 

Never miss a video: bit.ly/SavvyProWebYouTube

Enroll in our FREE Website Clarity Course ($297 value!): http://bit.ly/WebsiteClarityCourse

Become a FB fan: www.facebook.com/savvyproweb

Instagram: www.instagram.com/savvyproweb

LinkedIn: www.linkedin.com/company/savvy-pro-web

Google+: plus.google.com/+Savvyproweb

Online courses: http://bit.ly/SPWOnlineCourses