What if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming.

Brittany shares her journey from massage therapist to copywriter to SEO specialist, revealing how she discovered the power of optimization almost by accident while building a location-independent business. Her refreshingly straightforward approach cuts through the intimidation factor and shows you how to create content that drives sustainable website traffic for years.

“I help people create content that lasts longer than the stomach flu,” Brittany says, perfectly capturing the fleeting nature of social media posts compared to SEO-optimized blogs, podcasts, and YouTube videos. You will also learn the three essential questions every entrepreneur should answer before creating content:

1. Who do you help?
2. How do you help them?
3. What do you want to be known for?

Through inspiring success stories like a client who gained 15,000 monthly visitors through consistent blogging and another who landed a six-month contract within weeks of making targeted SEO changes Brittany proves you do not need technical expertise or a big budget to start seeing results.

Whether you are launching your first business or pivoting for the fifth time you will leave this episode with practical SEO tips to move beyond the hamster wheel of social media and build lasting visibility that attracts your ideal clients when they are actively searching for solutions.

Listen now to learn how to grow your visibility on Google and follow The We Pivot Podcast for more of the strategies and encouragement you need to keep showing up in your business.

📌 Connect with Brittany Herzberg
Website: https://brittanyherzberg.com

📌 Connect with Haywood Digital Marketing
Website: https://www.haywooddigitalmarketing.com

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