My latest video explaining: The Big Secret of Getting Found on Google | The Web in Plain English – By Dave Naves, President Daveworks Web Development Hey folks, Dave Naves, President of Daveworks Web Development… my show The Web in Plain English. I believe in plain English I don’t like fancy words, I like explaining things so that people can understand them. I have been in web development for nearly 25 years now, building sites like Ticketmaster.com, DisneyChannel.com, CitySearch.com, Guess.com, the list goes on and on. Now I focus on small to medium businesses that’s what I am, that’s what I do, that’s what I know. So today’s topic… I like to keep it simple the real truth about getting found on Google and organic results right real page one Google results. The answer is simple… its content.  No two ways about it. I’m sure that there are tons of marketers and tons of SEO nerds out there… SEO being search engine optimization, that will either scare you into hiring them or telling you what you want to hear but the answer is is this its content you have to put out great content on your website or Google’s not going to give you page one results it’s that simple so what does that mean content well it really means just showing off what you know showing off your expertise you’re a plumber show off plumbing techniques show show off helpful tips and tricks for people right you’re a bartender show off the pretty drinks you make show people how to make drinks why is this why is it so important well if you take a step back if you really look at Google in their business model. Google makes 60 billion dollars a year plus or minus it’s probably more like plus they continue to grow the only way that they can remain the number one search engine which is basically going into other people’s sites and showing them results based on your content and my content right is is to only post at the top results the best results right if you think about it what do you actually click on when you google something do you click on an ad or do you click on you scroll down just a little bit and click on the real results right well the answers it’s it’s so apparent it’s not even disputable at this point over 96% of people who use Google never click on an ad…  that should tell you something right?  If you don’t click on an ad ask yourself why the answer is always well you don’t know what you’re going to get well with the the first 10 organic results which are the results below that and I’m not talking map results I’m not talking shopping results I’m talking about organic links below that Google’s algorithm has gone out has swept everyone’s sites and applies this massive algorithm against it and only puts wherever possible the top actual real results so and that makes sense right?  That they would only post those top results or you would stop using Google and Google is never gonna allow that to happen right…  so they can offer it. If you think about it, how many how much money do you spend on Google? You as a person or you even as a business do you spend tons of money on Google?  Probably not.  You probably don’t spend any, and  this is how they afford to offer Google Voice, YouTube, Google itself, Gmail, right?  All these services… Google Maps,  all that stuff… you don’t pay for. But the brilliance of their business model is that they go out and gather everybody else’s information, post it for you to view and to grab and to go find, and then they sell advertisements on top of that. What makes it even more of a beautiful business model is they allow the advertisers to determine how much they want to spend pretty brilliant I believe Google’s going to be around an awfully long time so what does this exactly mean to you get writing get doing videos or doing podcasts or just type out stuff that you know whatever it is your expertise go and offer that to the world Google will pick up on it and here’s another little secret all right if you start doing this as a habit i...