Will Mapp is a technologist and futurist with over 30 years of digital technology experience and he's seen and experienced all of the hype.theSync is a weekly peek at the weird, wild, web of the technology industry. Stay up-to-date, and ahead of the curve by listening to a distillation of the latest technology news by the one of the industry's most seasoned thought leaders. Will brings 30 years of technology product and service experience to theSync, peppered with a healthy serving of cynicism about technology's hype-fueled media machine. He share's his thoughts on what's real, what's nuts, and what's broken about the technology industrial complex. Will is featured weekly on First News 570, has been featured on Fox News Radio, and is the host of The Cloud: Digital Technology. Decoded.New episodes are dropped weekly. Some episodes feature recorded segments of theSync from First News 570.Please rate and subscribe to theSync.Please email comments and topic suggestions to: contact@thesyncweekly.com.(C) MMXXIV Astrid IntermediaAll Rights Reserved.