In episode 25, we explore why the best real estate agents aren’t just great negotiators, they’re great content creators.

Drawing from over 30 years in media, we break down the real opportunity in real estate: building trust, standing out, and creating real connections before the listing appointment. Because if your only content is “just sold” and “just listed”… you’re playing the same game as everyone else.

We discuss:

• Why real estate brands of the future will look more like mini media companies
• What content actually works (hint: it’s not just listings, walk throughs & sold pics)
• How agents can move beyond generic to memorable content
• The link between storytelling, trust, and winning listings
• Your Personal Brand is the hidden gem most agents are not maximising 
• Simple ways to get started, even if you are time poor or hate being on camera
• How Thinking Cap Solutions is helping agents across SEQ right now

We're not here to tell you how to sell houses, but we are here to help you find your POD to build an engage audience with a smart content strategy that done right will lead to referrals and listings.

Whether you're a seasoned agent, a newcomer, or a business leader curious about how content drives cut-through, this episode will shift how you think about your brand.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout
🔹 YouTube: https://bit.ly/TCS-YouTube

Get in Touch:

• LinkedIn https://bit.ly/TCS-LinkedIn
• Website: https://bit.ly/TCS-ContactUs
• Email Mickey: mickey@thinkingcapsolutions.com.au
• Email Corey: corey@thinkingcapsolutions.com.au

Socials:

• Instagram https://bit.ly/TCS-Insta
• Facebook https://bit.ly/TCS-Facebook