Episode from the podcastThrills and Chills: Establishing Product Marketing

Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne

Released Thursday, 6th January 2022

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Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne

Thursday, 6th January 2022

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Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product marketer at Process Street, a workflow management tool. In this interview JD and Blake discuss his journey from content marketing to product and what it’s been like strategically building something completely from scratch and being product marketer #1. They also discuss how to amplify your work, keep up with the pace of the organization, and how to loop in peers and mentors when evaluating your new opportunity or move. Also, they're hiring!

Connect with Blake on LinkedIn and Twitter.
Join Blake on Sharebird.

Questions covered in this interview:

What is it like to own product marketing?
What do you look for in a company/team/role?
How did you evaluate the risk of a new role?
What are some of the challenges early on? What about now?
What are some of the thrills (highs) and chills (lows) of your product marketing career?

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From The Podcast

“The company story is the company strategy.”— Ben Horowitz, Partner and Co-founder, Andreessen HorowitzFor many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.The only way to be on this journey is to begin. Let’s go.

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