In this episode—tailored for both business owners and employees who hold a negative perception of sales—Roger explores the root causes of sales aversion and shares actionable strategies to overcome them. He covers key topics such as identifying limiting beliefs, reframing sales as a form of service, understanding the buyer's journey, and mastering the art of asking the right questions. Listeners will also gain practical tips on improving tonality, building daily habits, and positioning the customer as the hero of their own story. Roger introduces the sales training and coaching resources available through ThriveMore Autopilot, which are helping business owners tackle their biggest growth challenges.

Listeners will also discover the three core levers for business growth and how deeply limiting beliefs can impact sales performance. Drawing from 33 years of professional experience, Roger offers valuable insights on mindset shifts, skill-building, and the power of consistency. Whether you're uncomfortable with sales or looking to enhance your team’s effectiveness, this e

Topics Include:

• The Three Levers of Business Growth
• The Root Cause of Sales Challenges
• Understanding the Buyer's Journey
• The Power of Asking Questions
• The Importance of Tonality in Sales

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Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

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ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon