In this episode we talk to Joe Newman, the CEO and Co-founder of the American Basketball Association (ABA), the largest professional sports league in the US. The ABA has teamed up with Ticketbud to focus on growth ahead of their new season.

Topics include:- Rebuilding the ABA brand and how the central association supports the success of more than 150 teams- The ABA's partnership with Ticketbud- The value of moving the ABA to online ticketing. Enabling them to reach new audiences, while gaining valuable customer data and buyer behavior insights- Challenges of implementing changes across an organization with so many independently owned teams- Communication practices between the ABA and it's teams- Promoting a new ticketing purchase channel to fans- ABA promotional efforts, merchandise and more