On this episode, we dive into one of the toughest marketing disciplines to get a handle on - Customer Behavior. While it is tough to wrangle in Customer Behaviors - with their inherent fickleness and changing technologies - when you do get it right, it is a key that unlocks a lot of marketing successes. We'll cover the "Whys" and the "Hows" of conquering Customer Behavior on this episode of Totally Hyped.