From 40+ interactions with Government for one life-event: Marianne Cassidy on Ireland’s Digital Public Service Plan 2030

From 40+ interactions with Government for one life-event: Marianne Cassidy on Ireland’s Digital Public Service Plan 2030

Released Thursday, 14th August 2025
Good episode? Give it some love!
From 40+ interactions with Government for one life-event: Marianne Cassidy on Ireland’s Digital Public Service Plan 2030

From 40+ interactions with Government for one life-event: Marianne Cassidy on Ireland’s Digital Public Service Plan 2030

From 40+ interactions with Government for one life-event: Marianne Cassidy on Ireland’s Digital Public Service Plan 2030

From 40+ interactions with Government for one life-event: Marianne Cassidy on Ireland’s Digital Public Service Plan 2030

Thursday, 14th August 2025
Good episode? Give it some love!
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Maeve Kneafsey talks to Marianne Cassidy (DPER) about Ireland’s Digital Public Service Plan to 2030.

  • Life-event lens: births, social housing, driving, becoming a student
  • Governance: hybrid model for cross-department ownership
  • Design process: user research, journey mapping, Target Operating Models
  • Impact: cutting 40+ steps from the birth journey
  • Tech: “skin-over-legacy” for seamless front-end experience
  • Inclusion: designing for amplified needs via Nimbus Centre partnerships

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