138. Machu Picchu Through a New Lens: Archaeologist José Bastante Reframes the Inca Legacy

138. Machu Picchu Through a New Lens: Archaeologist José Bastante Reframes the Inca Legacy

Released Thursday, 14th August 2025
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138. Machu Picchu Through a New Lens: Archaeologist José Bastante Reframes the Inca Legacy

138. Machu Picchu Through a New Lens: Archaeologist José Bastante Reframes the Inca Legacy

138. Machu Picchu Through a New Lens: Archaeologist José Bastante Reframes the Inca Legacy

138. Machu Picchu Through a New Lens: Archaeologist José Bastante Reframes the Inca Legacy

Thursday, 14th August 2025
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  What if the future of leadership came not from Silicon Valley, but from the highlands of the Andes? In a remarkable interview, archaeologist José Bastante shares how ancient Andean systems like Ayni (reciprocity), Minka (community work), and Mita (state labor) are more than cultural curiosities—they’re blueprints for sustainable leadership and collaborative action. From directing archaeological projects in Machu Picchu to redefining how we see cultural heritage, Bastante demonstrates that values rooted in reciprocity, respect, and collective effort still thrive. His vision offers a powerful alternative to competitive, individualistic leadership models. He also cautions against reading ancient sites through Western categories: “We must understand these cultures on their own terms,” he insists. The conversation bridges past and present, heritage and innovation, reminding communicators and leaders alike that sometimes the most radical future lies in ancestral wisdom. Ancient Reciprocity and Modern Lessons from Machu Picchu Interviewers: Esteban Galán & Lindsey Drylie Carey Guest: José Bastante, archaeologist and former director of the National Archaeological Park of Machu Picchu Q: Let’s begin with three key Inca concepts: Ayni, Minka, and Mita. What are they? José Bastante: They are ancient Andean systems of reciprocity. Ayni is mutual aid within families; Minka refers to communal labor; and Mita was organized by the state. These systems enabled the construction of monumental infrastructure and were essential to Andean society. They’ve existed for over 5,000 years and still persist in some communities today. Q: How were these principles reflected in Machu Picchu? José Bastante: Machu Picchu is the product of a collective effort, guided by reciprocity and state organization. Roads, terraces, and canals were not built through forced labor or monetary systems, but through shared responsibilities among the people. Q: How did the Inca relate to nature in their urban planning? José Bastante: Their architecture shows deep respect for the environment. They didn't flatten landscapes—they adapted to them. This balance between human activity and nature is something we can—and must—learn from. Q: Can these ancient ideas be applied today? José Bastante: Absolutely. If leadership today embraced reciprocity, sustainability, and shared responsibility, we’d have more equitable systems. Unfortunately, modern economics values money above all. But Andean traditions offer a radically different worldview. Q: How advanced was Inca infrastructure? José Bastante: Very advanced. The Inca road system spanned thousands of kilometers and connected vast territories. It allowed not only the exchange of goods but also the spread of ideas and governance. The Incas improved on centuries of Andean engineering that preceded them. Q: Were there written records? José Bastante: Not in the way we understand writing. They used quipus—knotted cords—to record data, especially numerical. There was no currency in pre-Hispanic Andes. Value was based on social contribution, not wealth accumulation. Q: What can Machu Picchu teach us today? José Bastante: That equilibrium is possible. Ancient Andean society proved that humans can build magnificently without destroying the Earth. Machu Picchu is not just a relic—it’s a model of sustainable design and social cohesion.

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Esteban Galán presenta un programa de entrevistas a investigadores y profesionales de la comunicación. El objetivo es pasar un buen rato mientras conocemos el trabajo que se hace desde los principales centros de investigación en comunicación. La revolución en la comunicación que hemos vivido ha cambiado el mundo y nuestra manera de relacionarnos. Transmedia es un programa que explora esta nueva realidad gracias a los profesionales e investigadores de la comunicación que generosamente comparten con nosotros sus vivencias. Buscamos, siempre con una sonrisa, las claves para comunicar de manera efectiva. Social media, storytelling, audiovisual 2.0, big data, realidad virtual, branded content o gamificación son algunos de los apasionantes temas que nos encanta tratar en este podcasT. ---http://comtransmedia.com/---Transmedia is a podcasT with interviews to communication and professional researchers. The goal is to have fun while we find out the highlights from the main research labs. The communication revolution has changed the world and our way of relating each other. Transmedia explores this new scenario with a smile, looking for the main keys to communicate today in an effective way. Social Media, storytelling, transmedia, cross-media, audiovisual 2.0, big data, virtual reality, branded content or gamification are some of the exciting topics that we are happy to deal with in this Transmedia podcasT. ---More info: https://comtransmedia.com/transmediaelprograma@gmail.com@galanesteban#comTransmediahttp://www.culturavisual.uji.es/---Esteban Galán Universitat Jaume I de Castelló (Spain)Research Group ITACA-UJIhttp://orcid.org/0000-0001-8718-0937

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