The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.    

00:003:36 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:35 Content Spotlights  

ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40 

PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166 

00: 32:56 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:23 Marketing Tech and Apps 

ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus. 

Miro (with AI Assist): https://miro.com/ai/ 

StratApp: http://stratapp.eu/ 

Out of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.” 

PASCAL: It’s all about getting serious with AI for Marketing: 

Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies. 

Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars: 

I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c? 

00:54:00 Film Marketing  

28 YEARS LATER (2025)

Directed by: Danny Boyle   

Written by: Alex Garland  

Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell  

Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.  

Tagline: What will humanity become?  Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved. 

We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK. 

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