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Under the Influence with Jo PiazzaEpisode from the podcastUnder the Influence with Jo Piazza
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The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

Released Tuesday, 12th August 2025
Good episode? Give it some love!
The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

Tuesday, 12th August 2025
Good episode? Give it some love!
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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

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