In this riveting episode of UNFILTERED Live, Calvin interviews a bonafide copywriting expert— Alex Cattoni. She brilliantly shares about the hidden power of empathetic marketing and how being authentic is the way to go in marketing. She exposes several key myths and malpractices that drive customers away from you, rather than to you. If you want to connect on a deeper, more genuine level with your customers, while creating a bigger, better business for yourself, this episode is a must-watch.

In Episode 034 of “UNFILTERED Live” you’ll learn:

• The power of using empathetic marketing principles—and the danger of not using them
• The ONE THING you must always include in your marketing to stand out from your competitors
• Key tweaks to make your networking and relationship building more authentic and profitable
• The dangers of outsourcing your decision-making, and how to regain control
• How to properly pivot in your business
• What it really means to give value to your customers, and how to get it right every time
• The right way to blend “old school” marketing with empathetic marketing

Enjoy! Leave a comment and tell us what resonates the most with you.

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