This week we're talking about brand voice!

Finding your voice in person, in print, and online presents a difficult hurdle for many new businesses and rebrands. Your brands voice should reflect your mission, vision, and values. It should also reflect the values and tone of your ideal customer.

People want to work with companies who are familiar and share their sensibilities. Remember to stay genuine though! Reaching too far for the same tone as customers outside your target market often gives poor results.

You don't have to be cookie cutter in your communication. Keep it flexible and remember that just like you, your brand should sound different. You speak to the bank teller differently than the clerk at the grocery store and that's normal. Your brand voice needs to adapt to the setting in the same way.

Stay consistent without feeling robotic.