In this episode of Untapped with UpSmith, Wyatt is joined by Sam Preston, CEO of Service Scalers, to discuss effective home services marketing. Sam shares his journey from college dropout to leading a successful marketing agency, revealing strategies for driving high-quality leads and managing rapid growth. Wyatt and Sam dive into topics including handling seasonal dips in leads, the importance of PPC (pay-per-click) advertising, and the value of accountability and productivity within teams. The conversation also touches on the significance of aligning business goals with personal objectives, highlighted by Sam's book recommendations and productivity tips. 

Learn more about Service Scalers and Sam's team at https://www.servicescalers.com/. 

00:00 Introduction and Success Story
00:41 Meet Sam Preston, CEO of Service Scalers
01:01 Overview of Service Scalers
01:37 Challenges in the Home Service Market
03:07 Sam's Journey to Founding Service Scalers
07:44 Understanding PPC and Its Impact
13:26 Working with a Digital Marketing Agency
23:59 Lightning Round: Advice and Insights
29:07 Conclusion and Contact Information

More about the show:

UpSmith is on a mission to address skilled worker shortages by building technology to help trades companies win and skilled workers thrive. Visit upsmith.com to get in touch and learn more today!

The Untapped with UpSmith podcast helps business owners focus on answering critical questions for the people they serve, solving problems to expand workforce productivity and grow their businesses. 

On Untapped, you’re getting real talk and real help– we’re bringing you industry experts and inviting guests to share perspectives on what they're building– we’ll even workshop their business challenges in real time. 

Expect practical advice, inspiring ideas, and even some fun– we promise. Ideas build the future… and the future is bright. Join us on Untapped with UpSmith!

More about the host:

Wyatt Smith is founder and CEO of UpSmith, a technology company on a mission to combat America’s skilled worker crisis. Before UpSmith, Wyatt led business development for Uber Elevate, Uber’s aerial ridesharing business unit. At Uber, Wyatt led a team responsible for 25+ commercial partnerships across the air mobility value chain, generating more than $5B in private sector investment. Prior to Uber, Wyatt served as a consultant at McKinsey. He began his career as a corps member with Teach for America, receiving the 2013 Sue Lehmann Award as a national teacher of the year. Wyatt holds an MBA with Distinction from Harvard Business School and a BS from Vanderbilt University. Wyatt grew up on a family-owned cattle ranch in rural Alabama. He and his family live in Dallas.