In this episode, Human Factors Specialist, Rune Nørager meets up with Associate Professor Phil Cash from DTU Management to discuss design theory and methodology. 

In particular, we address the need for more structure and predictability in design practice in order for the design practice to mature on par with other business-grade tools. 

In this episode: 

• Phil Cash, Ph.D., Associate Professor, DTU Management. Engineering Systems Design Group
• Rune Nørager, Ph.D., CEO, Design Psychology

Litterature references kindly provided by Phil Cash:

Designing for Society: Products and Services for a Better World

• By Nynke Tromp, Paul Hekkert
• https://www.bloomsbury.com/uk/designing-for-society-9781472567987/

The Delft Design Guide

• https://www.bispublishers.com/delft-design-guide-revised.html

Behavioural Design: A process for integrating behaviour change and design

• Cash, P., Gram Hartlev, C., & Durazo, C. (2017).
• https://www.researchgate.net/publication/309880684_Behavioural_design_A_process_for_integrating_behaviour_change_and_design