Many businesses and business functions are grappling with the question of the role of AI in future value creation, none more so than marketing agencies and the marketing function in business. Bryan Phelps is CEO of the marketing agency Big Leap, actively navigating this challenge every day. Bryan shares how his team developed a clear AI policy to guide innovation—and why humans must remain at the center of creativity, decision-making, and brand expression.

This episode is a practical and forward-thinking look at how businesses can build trust, scale responsibly, and stay human in the age of algorithms.

Key insights include:

• Why your AI strategy should start with a policy—and how to align teams with clear principles.
  
  
• How to preserve brand essence and emotional connection while integrating AI into marketing.
  
  
• Why trust and empathy are the new growth engines—and how to lead with values, not just data.

If you’re building a brand in the age of AI, this conversation will help you navigate the future with clarity, integrity, and confidence.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Learn more about Big Leap

Connect with Bryan Phelps on LinkedIn

Bryan’s Newsletter

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack