Data storytelling might make your findings memorable, but persuasion is what gets your recommendations implemented. 

Many data scientists have mastered communication and storytelling, yet still watch their brilliant insights gather dust because they haven't learned the crucial difference between informing stakeholders and persuading them to act.

In this episode, Dr. Russell Walker joins Dr. Genevieve Hayes to reveal how battle-tested frameworks from competitive debating can bridge this gap, transforming data scientists from skilled communicators into persuasive advocates who drive real organizational change.

This conversation reveals:

1. The fundamental difference between ethical persuasion and manipulation [03:13]
2. How to make dry statistics emotionally compelling by connecting data points to human experiences that resonate with decision-makers [08:11]
3. The four-part "stock issues" framework from policy debate that transforms any technical presentation into a persuasive business case [11:22]
4. The executive summary and headline strategies that ensure your persuasive message cuts through information overload [17:44]

Guest Bio

Dr Russell Walker is the principal consultant at Walker Associates, which specialises in data science education and healthcare analytics, and previously served as a professor at DeVry University, where he co-founded the university’s business intelligence and analytics program. He holds a PhD in business administration with a specialty in computer science.

Links

• Russell's Website
• Connect with Russell on LinkedIn
• Connect with Genevieve on LinkedIn
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