How PLG Sales fueled $52M in funding over 5 months w/ Kashish Gupta @Hightouch

How PLG Sales fueled $52M in funding over 5 months w/ Kashish Gupta @Hightouch

Released Wednesday, 19th January 2022
Good episode? Give it some love!
How PLG Sales fueled $52M in funding over 5 months w/ Kashish Gupta @Hightouch

How PLG Sales fueled $52M in funding over 5 months w/ Kashish Gupta @Hightouch

How PLG Sales fueled $52M in funding over 5 months w/ Kashish Gupta @Hightouch

How PLG Sales fueled $52M in funding over 5 months w/ Kashish Gupta @Hightouch

Wednesday, 19th January 2022
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Kashish is the founder and CEO of Hightouch.io, the reverse ETL platform. He's a multiple-time founder and previously venture partner at Bessemer. Hightouch, a product that helps companies sync customer data from their warehouse to sales and marketing tools, just raised $40M of funding and is one of silicon valley's hottest startups 🔥.

🎙️In  this episode, Kashish thoughtfully breaks down what has allowed for such rapid growth 👇

⚡How Hightouch acquired its first 100 customers. 

⚡What a strong  PLG funnel should look like. 

⚡ How to mix PLG with differentiated sales execution. 

⚡How to differentiate your sales cycle to stand out. 

⚡Hightouch's interesting sales cycle that merges sales and customer success. 

Hope you enjoy!

🧑‍💻: Kashish on LinkedIn: https://www.linkedin.com/in/guptakashish/

🏢: To learn more about Hightouch: https://hightouch.io

🧑‍💻: Fred on LinkedIn: https://www.linkedin.com/in/fred-melanson-bliinx/

🏢: To turn more users into paid customers: https://www.bliinx.com

 

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