In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.

Topics Covered:Amazon Rufus Context & Evolution (3:00) Does Rufus Affect New Brands? (9:30) The Importance of Inference (10:38)Brands Optimizing for Inference (15:32)AI Shopping (17:06)Lens AI and Visual Search (22:00)Agentic Evaluation (26:19)

Speakers: Andrew Bell, Amazon Lead, NFPA Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO

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