Website Owner's Playbook Podcast Insights

In this podcast series we’ll be exploring some useful and often overlooked aspects and areas that small businesses and organisations need to know when managing their websites. Now, more than ever, the website is seen as the primary place of communication of both message, service and product sales.

All-too often, website owners operate them under false knowledge, misunderstanding or myths as to what should be done to do well online. In some cases, what they’re doing is actually working against the best practice to achieve great results.

Aubergine have over 30 years in the digital sector and their founder and creative director and our industry insider, Mark Tomkins was instrumental in the building of one of the very first commercial websites in the mid-90s and has been putting his extensive experience to practice for his clients across the world to grow and improve their web presence.

Together with his business partners and team of experienced web designers and developers, this podcast series will lay bare to the myths that seem to perpetuate website management and provide a practical, helpful guide to small businesses to improve your business or organisation’s online presence.

Episodes include:

- Best practice web design & layout- Google Analytics and how to use and get the best out of visitor data- The importance of online branding & protecting your IP- Website security- Best practice website ownership – domains, hosting and the legal requirements- What’s good content, what’s not & the must-haves- Trademarking- Mobile website experience

And much more.

All the tips and guidance are also available on the Aubergine blog and you can find out more about website design and development as well as Official Google Partner online promotion services at www.aubergine262.com

If you like what you hear, you can give us a thumbs-up on our podcast channel or if you want to buy us a beer or coffee, drop some crypto in our tip jars:

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