What did the co-founders of Tidal Health Group learn the most throughout 2020? How important messaging consistency is across all digital (and non-digital) channels.

“There’s probably 15 different digital touchpoint a patient makes before making that final call to action or that final outreach,” says Brian Dragich. “You want to make sure that every touchpoint is congruent with the experience that you’re selling, or it’s not authentic.”

See what else Bryan Cush and Brian Dragich shared with Ahava in this week’s What Did You Learn?