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In this inspiring episode of What One Thing, Smart Women in Meetings award winner Shameka Jennings, chief events officer at Events Noire, shares how betting on herself—and doing it scared—became the foundation for a thriving career in impact-driven event strategy.

Host JT Long sits down with Jennings to explore her journey from college campus events to building a successful business rooted in community, diversity, and purpose. She breaks down the IMPACT Approach she uses to design intentional experiences, explains how AI has become a powerful tool in her workflow, and reveals how manifestation (and a silent day in Bali) helped shape her goals.

Listeners will walk away with actionable insights on aligning events with long-term business outcomes, inviting attendees into the process, and trusting their own voice—even when the next step feels uncertain.